The hotel chain Melía has launched in the summer of 2012 the first ‘Twitter experience hotel’ in the world. Located in the beach of Magaluf (Mallorca), Sol Wave House Hotel guarantees new friendships, experiences, surprises and fun.
The main driver of this experience is based on a virtual community called #SocialWave, available only from the Wi-Fi of the hotel to which clients can access from their mobile or electronic device, registering with their twitter accounts. Through two Twitter ‘concierge’ customers can access any application via the social network, in addition to participating in moderate virtual conversations encouraged by the agents of the hotel.
Thus, customers can chat via Twitter and get to know each other, compete in contests, experience, share pictures, etc. Every corner of the hotel is designed to generate new conversations.
In addition, the hotel created the new #TwitterPartySuites where customers can enjoy with their friends treats like special drinks on their arrival, 20% discount on all bars and restaurant in the hotel, customizable mini bar and a free drink in the #TwitterPoolParty held every Friday in the hotel.
With the new traveler generation, always looking for new experiences and emotions to share with a growing virtual community, the number of such hotels might significantly increase in the next few years.